Million Dollar Infleunce: How to Drive Powerful Decisions through Language, Leverage, and Leadership

Not everyone has a stake in the outcomes in the business of influence.

How will you secure yours?

Million Dollar Infleunce by: Alan Weiss and Gene Moran

Most board members, CEOs and businesses owners don’t understand the nuances of influence. They try to “strike deals” or assert hierarchical power. But the future belongs to the fast-thinkers, and to the people who know that influence is about accountability, innovation and leverage.

Million Dollar Influence is required reading for everyone who wants a stake in the outcomes in the business of influence. You’ll learn how to place your stake in the ground, marking critical positions that lead to your desired outcome.

This book delivers case studies, recommendations and strategies that can ultimately lead to market domination.

“Influence” is the power to shape policy or ensure favorable treatment from someone. Influence is reciprocal, the proverbial “win/win.”

Any questions? The answers are revealed in this book. Here are some featured highlights:

How consensus building is something to live with, not something to die for.

Are you too focused on winning because it’s so ingrained in your thinking that solely winning is what’s expected?

The fundamental difference between accountability and authority.

Leaders in business and politics become experts at recognizing the distinctions of responsibility, authority, and accountability through experience.

The need for innovation and even improvisation in wielding influence.

Improvisation can seal a deal methodically or take send you off a cliff haphazardly.

The scientific and magical contrasts of language

The construct you arrange with your words is subtle and sophisticated. Deliver your message with energy, authority, and clarity.

How to effectively maneuver within political environments

Our reality is that influence requires us to maneuver amidst people. Million Dollar Influence requires that you acknowledge and act to align peoples’ actions with your desired outcomes.

How to rally the right stakeholders at the right time.

We highlight the Aztecs as one group which successfully exercised influence by deploying a model focused on expansion.

The powerful role of consequence

There is almost always more than one way to succeed.

This book was written for people who refuse to let fear hold them in place, who are unafraid of change and want to yield greater influence.

Gene Moran

Gene Moran, PhD

Gene Moran is the President of Capitol Integration. He is a strategic advisor to defense and security companies who are selling to the federal government. His strategic influence has resulted in billions of dollars in federal sales for his clients.

His firm, Capitol Integration, is recognized by Bloomberg Government as a Top-Performing Lobbying Firm, and by the National Institute for Lobbying & Ethics where he is designated a “Top Lobbyist.” Gene is a Million Dollar Consulting Hall of Fame ® inductee and a recipient of the Corrie Shanahan Memorial Award for Advancing Consulting.

Synthesizing his unique experience spanning decades, Gene guides companies through the arcane ways of Washington, DC, integrating his groundbreaking academic research of defense lobbying, deep military experience commanding US Navy ships and advising senior leaders, as well as leadership in corporate government relations. Gene understands and uses influence to educate and inform others while shaping great outcomes.


Alan Weiss, PhD

Alan Weiss, PhD

Alan Weiss is one of those rare people who can say he is a consultant, speaker, and author and mean it.

His consulting firm, Summit Consulting Group, Inc., has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, Toyota, and over 500 other leading organizations. He has served on several boards of directors in various capacities.

His prolific publishing includes over 500 articles and 60 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill) now in its 30th year and sixth edition. His newest is Your Legacy is Now: Life is not about a search for meaning but the creation of meaning (Routledge, 2021). His books have been on the curricula at Villanova, Temple University, and the Wharton School of Business, and have been translated into 15 languages.


Take advantage of these limited-time offers when you purchase 25 or more copies of Million Dollar Influence

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A free virtual presentation to your company on federal sales and influence strategies, with Gene.


In addition to the prior, a free live presentation to your company on federal sales and influence strategies - Gene comes to you


In addition to the prior, one half day of on-site tailored support of your federal sales and influence strategies - Gene comes to you

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